Everywhere we see websites that try their damnedest to sell, sell, sell. They put up awesome (and not so awesome) products, product descriptions and pictures, do usability testing, streamline their order process, sign up affiliates, and in general do everything that is necessary to hasten and ensure the sale.
And yet they don’t sell. 99% of the websites fail. Why?
Because they forget that people only buy from those they know and like. And because they don’t do anything to make people know and like them.